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Your smart car knows you

A vehicle can steer you in the right direction, instead of just round the bend

That annoying light is blinking on your car dashboard. What does it mean again? Maybe you can rummage around in the glove compartment and find the manual. Or did you leave that in your garage?

What if you could ask you car to explain? Then, if you need to, get directions to the nearest service depot for an important repair. IBM Watson Assistant gives you a steer on what to do next - and how to get there, too. Communicate with your car with a touch screen or by talking to it.

This IBM technology can create a digital assistant with a smart, voice-enabled conversational interface for the vehicle. It simplifies maintenance and upkeep for drivers. It can recognise what a driver needs from usage patterns and real-time events, and adjust responses and automated actions.

Our Deep Vehicle Integration lets drivers command and control their vehicles with natural language: saying "lock the doors" or "set the air conditioning to 27 degrees" is simpler than hunting around for conventional on-screen or dashboard controls. We also use connected vehicle insights to gain information about a vehicle that can be used to control a situation rather than just responding to it after it has happened.

Watson Assistant uses artificial intelligence (AI), cloud, and the Internet of Things (IoT) to help businesses enhance brand loyalty and transform customer experiences, while keeping the business and customer data private and secure. It can be embedded in any “thing” – a car, hotel room, retail store, conference room, and more. It offers consumers new levels of convenience as they live, work, and travel.

For the automotive industry, it can build a lasting relationship with drivers long after they've left the dealership. IBM works with leading brands to bring this into our daily lives, including HARMAN, who are incorporating Watson Assistant into their digital cockpit solution in a Maserati GranCabrio.

Come and see our demo. We can't promise you a drive in a Maserati, but we can offer a compelling example of how to integrate Watson Assistant into products and services.


IBM UK Lab Campus, Hursley,
Winchester, Hampshire,
SO21 2JN
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