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Lost in Hursley

No longer a maze - you'll be amazed

Waleed doesn't know where "Jane Smith's office" is for his job interview. Sam needs to find "Cooper Room" to meet a client visitor, and he's not sure if that's a person or a location.

Meanwhile, Tonio's calendar says his next meeting's in DE2J10 - is that a room number or a map reference? Even if he works it out, how does Tonio get there from main reception? And can he grab a sandwich from the restaurant en route?

The Hursley site can seem like a maze. Our offices have been built, refurbished, reconfigured, and reorganised over 60 years. Even people who've worked here for decades can sometimes get lost.

We're used to using navigation apps for our cars. What we needed was a system for our large and varied location. Or for any large site, from what we hear our clients tell us about about their own workplaces.

We've devised a concierge app that's optimised for mobile devices. You can use it to locate people, places, and points of interest, and devise a route to reach them in the palm of your hand. It uses a combination of location finding with magnetic resonance and conventional mapping, building on the IBM Cloud.

The app is one of the outcomes from this year’s Extreme Blue programme, our premier summer internship for smart undergraduates who work for an intensive three months in IBM.

Come and find us at the Festival - don't worry, we'll give you directions. And instead of facing a maze, you'll just be amazed.


IBM UK Lab Campus, Hursley,
Winchester, Hampshire,
SO21 2JN
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